I had the baffling experience today of asking an agency to clarify if there were any changes to media placement from Q2 to Q3 in a specific campaign and getting a very vague response which amounted to, “”Yes, we definitely optimize our campaign for … [Continue reading] about Performance Matters!
A recent Atlas Digital Marketing Insight titled, “The Combined Impact of Search and Display Advertising,” reveals some interesting stats about the combined use of online display ads (banners) and clicks on search ads in the same campaign. The … [Continue reading] about Synergy between search and display advertising revealed
Let’s face it, search ads aren’t known for their eye candy factor. They are bare bones marketing to the extreme: three lines of text (in some cases a lot less) with one measly link allowed per ad. Ironically, the fact that they are so effective … [Continue reading] about Search ads are ugly
A recent post on Google’s Adwords blog alerted me to the existence of the Google Adwords Philosophy which is as quaint and whimsical as the Unicorn slide show my 5-year-old insists we watch every night on YouTube. But seriously, while I respect … [Continue reading] about At the end of the day, paid search is just media
John Battelle notes on his blog that Yahoo’s stock dropped in response to an announcement by Terry Semel (Yahoo’s CEO) that online advertising growth is slowing down. This slow down is focused on several categories including automotive and financial … [Continue reading] about A dimple in the online ad spending bubble