There are a lot of variables to consider when you advertise online. From ad types such as banners, text, rich media, pop ups/unders, direct e-mail and video to targeting options such as keyword, behavioral, regional, demographic and contextual– it’s … [Continue reading] about Things to love about search marketing – part one
Interested in starting a career in search? The Hired Guns, an agency that specializes in finding top-notch advertising and marketing talent for short-term and long-term temporary gigs is hosting a seminar about starting a career in search. AND…I’m … [Continue reading] about How to get started with a career in search
There are two interesting new deviations to Google’s search results pages that Nick (a friend who sells hot sauce online) and I noticed yesterday. Here’s what Nick (located in Manhattan) saw: The search results page now displays the additional … [Continue reading] about New UI for Google Search Results
There’s no arguing that setting up a paid search campaign on Google, Yahoo, MSN or any number of second tier search engines (e.g., Ask.com, Business.com, etc.) is a great way to test the waters with online advertising. Paid search campaigns can be … [Continue reading] about The paid search conundrum. Are your expectations realistic?